We recently uncovered a set of glass lantern slide from the 1920s. They were shown at a local movie theater while the audience was waiting for the show, and offer a charming view into 1920s fashion and advertising art. I'll be uploading them now and then.
Some of the products advertised are brands with remarkable staying power. Keds is one of them. They were introduced in 1916, and are still around. They claim to have popularized the term "sneaker" in their advertising, as the soft rubber soles allowed you to "sneak up" on friends.
Tags: 1920s advertisement Fun_Friday
Arthur - I love these. I remember seeing them and wishing I could view them like this. What an innovation for way back then - movie advertising! What a treasure - and thanks to the Google grant and everyone's hard work they are now safe and preserved for people to enjoy.
Connie on 19th August 2011 @ 8:43am
I had no idea Keds was that old.
That looks like a modern day advertisement except for the ORE.
l.e. on 19th August 2011 @ 8:27pm
One of my favorite 50s memories of Paris Fair was the system of shooting the money up to the cashier "on a wire". And yes, your change came back to the the salesman and you via the same "wire" container. Not sure what the name of the system was but it was the only one I saw in HR as I don't remember the JC Penny having a similar system.
Again, GREAT process and community service, love these pictures!
Arlen Sheldrake on 21st August 2011 @ 7:56pm
Arlen, we have several good interior shots from the Paris Fair, including some showing the cash handling system. As soon as they're digitized I'll put them into the queue.
Arthur on 21st August 2011 @ 11:26pm
So, did we every find out for sure why the name Paris Fair? I saw an old photo in the White Salmon hospital of a sail boat docked on the Washington side. The sail had Paris Fair written on it in big black letters.
l.e. on 22nd August 2011 @ 6:57am
l.e., I believe those photos are of an early ferry with "Paris Fair" advertising on its sail. We have several similar photos in our collection. Clever advertising gimmick. Still no confirmation on the source of the name, though.
Arthur on 22nd August 2011 @ 2:21pm
...and copied by the Converse Allstar / Chuck Taylor model. We all wore them on the high school basketball team. I still have mine (of course / why~?)
Phil Jensen on 19th October 2011 @ 10:16pm
The Rialto theater not only had advertising slides, but general information slides. One that tickled me as a kid in the late '40s and early '50s said, "Will the lady with the hat please take it off". There was a cartoon on it that showed a woman with a huge, ornate "Sunday hat" on, and several impatient movie-goers craning to see around her.
A second slide I just remembered said, "Will the lady with the crying baby please go out." The drawing with this one showed an infant with its mouth open as wide as a Muppet's.
Barbara Parsons on 16th January 2021 @ 12:23pm
Mr. McSwain also showed short public information movies for our benefit. One was about epilepsy: what caused it, why not to descriminate against people that had it, and what to do to help a person having a seizure. I have relied on that free information several times in my life.
He also showed one that was years ahead of its time, about the adolescents who cut themselves when life gets to be too much for them.
Maybe we don't give Mr. McSwain enough credit for his role in community education.
Barbara Parsons on 16th January 2021 @ 12:32pm
I just remembered another advertisement, this one on film, that Mr. McSwain ran--this one with almost every feature. Who could forget the Nesbitt's Orange commercial that started out in an orange grove, with the eords, "This...is the leaf, this...is the blossom...and THIS is the orange! Is Nesbitt's Orange pop still a thing?
There was another one about Hotpoint refrigerators, and one about diamond engagement rings
Barbara Parsons on 16th January 2021 @ 12:40pm